What does a missed call cost a clinic in India?
28 September 2026 · 5 min read
For a practice that gets 8 calls a day and misses a quarter of them, that is about 52 missed calls a month. If 4 in 10 are new clients worth ₹3,000 each, that is about ₹63,000 a month you may never see.
Most practices don’t know how many calls they miss. The phone rings during a consultation, at lunch, or after closing, and the call simply never shows up anywhere except as a red entry in the call log. Here is a plain way to put a number on it.
Step 1: count the calls
Pick a normal week. From your call log, count:
- Calls you got on a working day, on average.
- Calls you missed: busy, not answered, or after hours.
If you use a landline or EPABX, ask your provider for a missed-call report. Many can produce one.
Step 2: estimate how many were new clients
Not every missed call is a lost client. Existing clients often call back. New enquiries usually don’t: they call the next name on Google. Be honest here. For many dietitians and small clinics, somewhere between a quarter and a half of missed calls are new enquiries.
Step 3: put a value on a new client
Use what a new client typically spends in their first programme or first few visits, not their lifetime value. It keeps the number conservative.
The sum
Missed calls a month = calls a day × share missed × 26 working days
Possible loss = missed calls a month × share that are new clients × value of a new client
For 8 calls a day, 25% missed, 40% new clients and ₹3,000 per client, that is 52 missed calls, about 21 of them new clients, and roughly ₹63,000 a month.
What to do with the number
If the figure is small, you may not need anything new. If it isn’t, the cheapest fix is often to make sure missed calls get answered or at least called back quickly. Our missed-call calculator does this sum for you and suggests a plan size.
Questions
How do I find out how many calls I miss?
Check your phone’s call log for a normal week, or ask your operator for a missed-call report. Count calls marked missed during working hours and after hours separately.
Are all missed calls lost clients?
No. Some people call back, and some calls are existing clients. That is why the estimate only counts the share you think are new clients.